![]() ![]() Given what you know now, what pieces of advice do you have for Temple students? It was a fertile environment for me where I could experiment, participate and learn about a broad spectrum of entertainment career options. Temple provided me with both real-world inspiration and street smarts that were filtered through a diverse and robust community of fellow students and top-tier instructors. ![]() What part of your experience at Temple best prepared you for the real world? ![]() These experiences all uniquely contributed to my expertise and passion for telling compelling stories, creating fun experiences, and developing successful marketing strategies to connect creators with fans. While at Google I was in a corporate communications role before shifting to the YouTube marketing team where I was involved in developing a variety of support, resources, and workshop initiatives for artists and music partners like the YouTube for Artists portal. My work during this timeframe also focused on launching classic catalog recordings from icons like Louis Armstrong, Ella Fitzgerald and John Coltrane and partnering with retailers like Tower Records, Borders, Amazon, Target, Best Buy, Virgin, Starbucks and independent record stores, to bring this music to the marketplace.Īfter leaving Universal Music Group, I transitioned away beyond the sales side by overseeing corporate communications, marketing and social media strategy at start-ups like the HiFive Group, which I co-founded, and RightsFlow, a music licensing and rights management firm which was acquired by Google. I was fortunate to work with amazing mentors like Tommy LiPuma at Verve and with legendary artists like Diana Krall, Herbie Hancock, Natalie Cole, Jamie Cullum, Al Jarreau, George Benson and many, many others. What career path led you to where you are now?Īfter graduation, I embarked on a career in music through advertising and sales roles at retailers (Sound Warehouse), record labels (Verve, Windham Hill) and distribution companies (Universal Music Group, Bertelsmann Music Group) which took me to Chicago and then back east to New York City. In addition to a variety of on-going programs and resources for members, we host an annual conference, Music Biz 2017 to be held next May in Nashville, attended by 1500+ decision-makers at labels, distributors, stores, publishers, societies, streaming, information technology and internet radio services, agencies, brands, audience development & artist management companies, universities & educational organizations, and accounting & legal firms. Currently I’m spearheading partnership sales and marketing for The Music Business Association, a membership-based B2B trade organization that serves the music industry and ecosystem. I’m a consultant who provides marketing and business support for clients from start-ups to corporations. What is your current job, and what does it entail? What year did you graduate from Temple and what was your major? Our next Takeover takes place on Tuesday, November 15 and features Temple alum Michael Kauffman, a 1986 graduate of the School of Theater, Film and Media Arts! Learn a little more about Michael below, and make sure you’re following on Twitter on Tuesday! Listen to more songs from the superb Hulu rom-com Maggie here on Leo Sigh.This fall the Career Center is continuing the Takeovers of our Twitter account by the best and brightest Temple students and alumni who will walk us through a ‘day in the life’ at their internship or job. Listen to José González’ ‘ Stay Alive‘ as heard on Maggie in the song’s music video, and on the The Secret Life of Walter Mitty soundtrack album. ![]() That’s when he breaks free, runs through the corridors of the building and leaves.Īnd, by the way, while the song may initially seem incredibly calming, with that beat it is also a helluva song to dance to, as I can attest to after just dancing around my kitchen to it. José González‘ lovely calming ‘ Stay Alive‘ also has a music video featuring the Swedish singer going to the job he hates in the Walter Mitty offices.Īs the video progresses, he looks at photographs of people from the movie, until he realizes if he stays in the job that is slowly killing him, his life will amount to nothing. Since then, ‘ Stay Alive‘ has also been featured on the soundtracks of shows like The Vampire Diaries and New Amsterdam. The song was one of the indie songs originally released on the soundtrack of the 2013 Ben Stiller film The Secret Life of Walter Mitty. We then hear it again towards the end of the episode as everyone is sitting in the garden drinking. ![]()
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